TikTok is introducing a updated setting that permits them to reduce the amount of artificial intelligence-produced content appearing in their feeds. This move comes as the platform announced that it now features over 1 billion content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a widespread rollout. This advancement aligns with a rise in AI content, fueled by new video-generation tools.
AI Content on Other Platforms
Recent reports that approximately a tenth of the fastest-growing video streams on another major platform primarily display content made by AI. A large amount of this material is classified as “AI slop”, a term for substandard, factory-style content that is frequently nonsensical or dreamlike.
Based on user feedback that many people like content made with AI tools, including AI artwork to science explainers, and we intend to give people the ability to see more or less of that, depending on their own preferences,” said a company executive.
AI on the Platform
TikTok disclosed that there are presently 1.3 billion videos on its network tagged as AI-generated. In total, more than 100 mn media items are added to the service every day, making clips made by AI a limited percentage of its total content library.
User Control Features
Viewers will be able to reduce or increase the level of AI content they see by using the “manage topic” option in the application and picking “AI-generated content”. Other topics that are already be controlled under the setting cover politics, clothing, aesthetics, and dance.
Platform Guidelines
Its guidelines require users to label lifelike AI-generated content, and it bans dangerous AI impersonations of celebrities or crisis events. Any believable AI video that is without a tag can be taken down under its community policies.
Additionally, the service will now attach an “AI-made” watermark to content created with its own AI tools, or flagged by an industry-wide initiative for recognizing AI-generated material. This measure is intended to help prevent users from seeking to circumvent the tagging system.
Educational Initiatives
TikTok is also introducing a $2 million educational fund for specialists and institutions to develop educational content about using AI responsibly. This initiative will benefit educational bodies specializing in teaching programming and robotics.
Moderation Strategy
The video-sharing app has defended its moderation strategy, following controversy over plans to cut jobs for hundreds of safety staff in the United Kingdom. It is planning to eliminate a significant number of roles in its trust and safety team in its British office, with worker representatives and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead clarified that human moderation would still have a role, but artificial intelligence can safeguard staff by removing the most graphic content ahead of it gets reviewed by humans. TikTok announced a 76% decrease in explicit and harmful content reviewed by content reviewers over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with harmful content as rapidly, which is the area in which a lot of the machine support is making a difference process content quickly.”
